I made something like four Say Thanks videos when that feature was launched on Facebook last month. It was well designed, heartwarming and allowed me to show my gratitude to those that mattered to me. The main one even featured music from Radical Face, an internationally known musician from Jacksonville. It produced a better video than I would have on my own and made me want to share with those that I chose to highlight. It became personal.
The Year In Review in comparison was the opposite. Everything lacked: the aesthetics, music, user experience... My year was awesome but Year In Review made it less so. "Thanks for being a part of it" message rang empty, kinda like those Facebook friends who only surface when they have something to announce, when their only-sharing-of-the-year is already oversharing, those you unfollow or unfriend. Um, no thanks. I will admit I secretly gauged other marketers' social media skills by their participation in this, with lack of participation winning the highest marks.
This article put my arrogant self in check to realize what was a mild annoyance to me had heart wrenching impact on others. But it also has good parts, my favorite being the FB employee's apology to a grieving father. It makes me hopeful that things will get better.
We all win some and lose some, but nothing better will come out of a situation without the willingness to do better.
That's a good way to start the last work week of 2014; DO what you can to finish 2014 strong, not just in sales or financial goals, but by putting in meaningful effort in whatever you choose. And... stop playing on Facebook.